Creative Confidence 





(Tom Kelley and David Kelley)


Discover what you can do to unleash and believe more in all your natural creativity, through a series of success cases brought to you by the owners of one of the most innovative companies in the world.


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Highlights from this book summary:

Creative confidence is the belief that we are all creative;

Failure is natural;

Even so, the authors' experience indicates that you can only apply this ability if you have the courage to take the leap;

Prototypes are a great way to convince staff to execute a project and to optimize spending;


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