Copywriting Secrets  

(Jim Edwards)

Discover the secrets to producing a persuasive text capable of convincing anyone of anything, and demystify the belief that producing a quality copy is too complex.

Highlights from this book summary:

Copywriting is based in structure and strategy;

Studying advertising messages that have already convinced you to make a purchase or close a deal is one of the most important strategies;

Nobody can sell your product better than yourself;

Copywriting comes down to intent;

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