Copywriting

(Paulo Maccedo)

Learn everything you need to know to increase your communication power and create highly persuasive texts and salespeople.

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Copywriting is a concept that comes from advertising and seeks to guide the client towards decision making;

There are premises that guide the elaboration of persuasive texts;

Textual elements such as title and call-to-action are essential;

Storytelling and the use of the pronoun "you" are some effective tactics.