Contagious
(Marshall B. Rosenberg)
Understand step by step how to make your messages and products more contagious, and learn the necessary techniques to spread your ideas among people.
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Highlights from this book summary:
To promote your product, service or idea, you must generate "social contagion" - voluntary conversations that spread an idea;
Every day people talk about products and brands, with 93% of these conversations being done in an offline context;
Understand step by step how to make your messages and products more contagious;
The six "contagion principles" that determine whether people will talk about your product.
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