Contagious´╗┐






(Marshall B. Rosenberg)

Understand step by step how to make your messages and products more contagious, and learn the necessary techniques to spread your ideas among people.

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Highlights from this book summary:

To promote your product, service or idea, you must generate "social contagion" - voluntary conversations that spread an idea;

Every day people talk about products and brands, with 93% of these conversations being done in an offline context;

Understand step by step how to make your messages and products more contagious;

The six "contagion principles" that determine whether people will talk about your product.


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