(Clayton M. Christensen, et al.)
Do you want to become more competent in innovation? Learn to think differently and make it more predictable and profitable!
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How to create and predict successful innovations;
Companies must develop and integrate processes that correspond to customer work;
Job Theory: Customers purchase products and services to address jobs that arise in their lives;
Recognizing the jobs your company does for customers aligns individuals in the organization with a purpose.
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