Chief Customer Officer 2.0

(Jeanne Bliss)

Discover how important it is to think about your customers in the business world and how to guide their growth based on improving their problems.

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Highlights from this book summary:

Embracing your customers as assets changes the attitude of leaders and the organization;

All functions need to focus on improving the customer's experience and life, and all functions need to work together to implement improvements;

The heart of your product or service must be to improve the lives of your customers;

There must be a clear and concise way to improve customer experiences and bring the leadership team together.

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