Buyology

(Martin Lindstrom)

Find out, in this summary of the book, how marketing is related to neuroscience and unveiling consumers' subconscious.

Highlights from this book summary:

Neuromarketing, as a new marketing tool;

The tactics and strategies used by companies that hit our unconscious.

The importance of our brains in the buying process;

This book presents a completely new line of thinking in the marketing arena.

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