Built to Last

(Jim Collins, Jerry I. Porras)

Learn here the formula that distinguishes business success from failure!

Highlights from this book summary:

Visionary companies have created a set of values and have remained faithful to them in all aspects of their business, no matter the circumstances;

Profit should not be their main focus, but rather the value delivered to the customer;

These values make it clear to everyone why the organization exists;

A company built to last presents a solid ideology coupled with the principles of continuous improvement.

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