Blue Ocean Strategy

(W. Chan Kim, Renée Mauborgne)

Find out, in a practical and quick way, what are the principles of the strategy used to create new markets and knock out the competition!

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Highlights from this book summary:

The Blue Ocean strategy is to create an untapped space in the market;

You should not narrow your vision by looking only at competitors from within your industry;

Excess in the attributes and services offered, which happens through the effort to imitate the competition;

Usually, customers do not care about the technology under the product - they want to know if the product will solve their problems.

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