Blue Ocean Shift

(W. Chan Kim, Renée Mauborgne)

Learn the five steps that promise to help you to escape from the red ocean and create a new market without competition.

Highlights from this book summary:

Focusing on competitors can make your business lose big growth opportunities;

People's confidence is key to creating and executing their development strategy;

You need to expand your strategic thinking;

The transition process to the blue ocean is based on five systematic steps.

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