Beyond Product

(Jill Soley, Todd Wilms)

Learn the key steps to make your product stand out in a competitive market!

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Highlights from this book summary:

Initially, it is essential to reach an audience that may be small, but is loyal to your products, because in the future they can help you even more;

When working with scarce resources, you must have the intelligence to apply them in the best way without compromising the future;

Even with a great product at hand and a good execution of your operations, if you don't understand who your target audience is, your chances of success fall greatly;

You should make big investments only after developing a good product and understanding who your audience is;

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