22 Keys to Sales Success
(James Benson, Paul Karasik)
Use 22 strategies to sell, direct your efforts to build lasting relationships, and learn how to turn consumers into customers.
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Highlights from this book summary:
Traditional sales methods no longer work for financial products and services;
A consumer will buy from you once, a customer is someone with whom you own a relationship that will be mutually beneficial over time;
The only way to achieve success is to build relationships with your customers;
People make purchases based on emotions and supported by logic.
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